Tomas Matesanz

Senior executive with 20 years of relevant experience in all facets of external, internal and crisis communications, corporate marketing and brand awareness campaigns. Successes include awards, most recent one this year at the International Business Awards, for developing wide-ranging of brand awareness and reputation recovery campaigns supporting new products, public companies and brands, securing media coverage in numerous high-profile outlets, elevating awareness and visibility, public affairs and industry relations efforts, and repositioning of corporate messaging. Expertise in tourist, airline, cruise travel, health, and food industries, as well as communication in Governmental affairs, public companies and administrations. Assistant professor at IE Business School (Madrid), specialized in brand awareness and reputation management. Relevant Experience advising and managing the communication of different Public Administrations and Governments at the highest political level. Public Affairs functions within European Union and European National Governments arena. He currently holds the position of Vice President of Communication and Public Affairs for Europe of the most powerful cruise line industry association, CLIA, overviewing 15 European markets. Tom is responsible for establishing public affairs and communication strategy as well as setting up media relations groundwork operations across Europe under CLIA local chapters, including Brussels before the European Union. Develop long-term and short-term strategies to anticipate and manage a complex array of reputational issues.